Getting noticed is what marketing is all about these days. Branding is a little different, though. Branding involves raising the level of awareness and recognition among customers. It might entail adding a logo or tag line to customer communications such as emails and social networking posts. It could include adding the name and brand's collateral items to sponsorship banners and swag bags. Yet, to raise brand awareness daily, a constant message and image have to be delivered across multiple mediums to reach a broad and diverse audience. Such efforts must remain consistent to have an effect.