Category : Article Marketing

Article Marketing Blog Content Marketing

Streamline Your New Blog Post and Upload To WordPress Effectively

Writing a new blog posts is simple. Use the following steps advised by WordPress to post effectively so that you can starting building your presence online:

Steps to Adding A New Blog Post by WordPress

  1. Log in to your WordPress Administration Panel (Dashboard).
  2. Click the ‘Posts' tab.
  3. Click the ‘Add New' sub-tab.
  4. Start filling in the blanks: enter your post title in the upper field, and enter your post body content in the main post editing box below it.
  5. As needed, select a category, add tags, and make other selections from the sections below the post. (Each of these sections is explained below.)
  6. When you are ready, click Publish.

Main Sections For Writing A Blog Post

The following points are the main sections you need to pay close attention to when writing a new blog post.  These sections will make the difference between a well optimized blog post and one that is not optimized. When using all the sections consistently with relevant content, you'll be well on your way to establishing your presence online:

  • Article Title
  • Article Body
  • Excerpt
  • Category
  • Tags
  • Featured Image

Article Title

Write the article title in section that looks like the image below:

Add New Post WordPress

WordPress: “The title of your post. You can use any phrases, words or characters. Avoid using the same title twice as that will cause problems. You can use commas, apostrophes, quotes,hyphens/dashes and other typical symbols in the post like “My Site – Here's Lookin' at You, Kid”. WordPress will then clean it up to generate a user-friendly and URL-valid name of the post (also called the “post slug”) to compose the permalink for the post.” Resource Link

Article Body

Write the article body content in the section that looks like the image below:

Article Body WordPress

WordPress: “The blank box where you enter your writing, links, links to images, and any information you want to display on your site. You can use either the Visual or the Text view to compose your posts.” Resource Link

Excerpt

Write the excerpt content in the section that looks like the image below:

Excerpt WordPress

WordPress: “A summary or brief teaser of your post featured on the front page of your site as well as on the category, archives, and search non-single post pages. Note that the Excerpt does not usually appear by default. It only appears in your post if you have modified the template file listing the post to use the_excerpt() instead of the_content() to display the Excerpt instead of the full content of a post. If so, WordPress will automatically use as the Excerpt the first 55 words of your post content or the content before the <!–more–> quicktag. If you use the “Excerpt” field when editing the post, this will be used no matter what.” Resource Link

Category

Select a category or add a new one. This section looks like image below:

Post Category WordPress

WordPress: “The general topic the post can be classified in. Generally, bloggers have 7-10 categories for their content. Readers can browse specific categories to see all posts in the category. To add a new category, click the “+Add New Category” link in this section. You can manage your categories by going to Administration Panels > Posts > Categories.” Resource Link

Tags

Select post tags or add new ones. This section looks like the image below:

Post Tags WordPress

WordPress: “Refers to micro-categories for your blog, similar to including index entries for a page. Posts with similar tags are linked together when a user clicks one of the tags. Tags have to be enabled with the right code in your theme for them to appear in your post. Add new tags to the post by typing the tag into the box and clicking “Add”.” Resource Link

Featured Image

Upload a relevant featured image to the blog post. This helps to capture the reader's attention. It’s also used when sharing to social media (i.e. Facebook, Twitter, LinkedIn, etc.) This section looks like the image below:

Featured Image WordPress

If you don’t have a featured image, use a stock image from GraphicStock. Get 1 Year of Unlimited Downloads of Stock Images for $99. This is all I use.

WordPress: “A featured image represent the contents, mood, or theme of a post or page. Posts and pages can have a single featured image, which many themes and tools can use to enhance the presentation of your site.” Resource Link

RESOURCES

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Article Marketing Writing and Speaking

Article Title Examples: 85 Headlines With Keywords

Article Title Examples: 85 Headlines With Keywords

Do you write a lot of articles for your content marketing media plan?  Chances are, you are probably going to need a good headline.  You can either write article titles by yourself or view article title examples below (just replace the KEYWORD with yours):

  • This Is Your Brain on [KEYWORD]
  • 3 Compelling Reasons Why You Need [KEYWORD]
  • Things Everyone Gets Wrong About [KEYWORD]
  • What Most People Don't Know About [KEYWORD]
  • How Successful People Make the Most of Their [KEYWORD]
  • Effective [KEYWORD] Elevator Pitches
  • 3 Things Your Parents Taught You About [KEYWORD]
  • What Would the World Look Like Without [KEYWORD]
  • 3 Apps to Help You Manage Your [KEYWORD]
  • Signs You Sell [KEYWORD] for a Living
  • The 3 Biggest Disasters in [KEYWORD] History
  • What You Should Know About [KEYWORD]
  • Videos About [KEYWORD] That'll Make You Cry
  • Enough Already! 15 Things About [KEYWORD] We're Tired of Hearing
  • Gifts for the [KEYWORD] Lover in Your Life
  • Stats About [KEYWORD] to Make You Look Smart Around the Water Cooler
  • Why People Love to Hate [KEYWORD]
  • Ask Me Anything: 10 Answers to Your Questions About [KEYWORD]
  • The Worst Videos of All Time About [KEYWORD]
  • Savvy Ways to Spend Leftover [KEYWORD] Budget
  • The Pros and Cons of [KEYWORD]
  • What's Holding Back the [KEYWORD] Industry
  • 3 Books About [KEYWORD] You Should Read
  • Surprising Facts About [KEYWORD]
  • What the Best [KEYWORD] Pros Do (and You Should Too)
  • How the 3 Worst [KEYWORD] Fails of All Time Could Have Been Prevented
  • [KEYWORD] Explained in Fewer than 140 Characters
  • Where Will [KEYWORD] Be 1 Year From Now
  • The Most Hilarious Complaints We've Heard About [KEYWORD]
  • Don't Buy Into These “Trends” About [KEYWORD]
  • How to Outsmart Your Boss on [KEYWORD]
  • How to Explain [KEYWORD] to Your Grandparents
  • 3 Bad Habits That People in the [KEYWORD] Industry Need to Quit
  • Undeniable Proof That You Need [KEYWORD]
  • 3 Laws That'll Help the [KEYWORD] Industry
  • Up-and-Comers to Watch in the [KEYWORD] Industry
  • The Ultimate Glossary of Terms About [KEYWORD]
  • Ways to Completely Revamp Your [KEYWORD]
  • 3 Things About [KEYWORD] You May Not Have Known
  • Responsible for a [KEYWORD] Budget? 12 Top Notch Ways to Spend Your Money
  • Don't Make This Silly Mistake With Your [KEYWORD]
  • The Most Innovative Things Happening With [KEYWORD]
  • The Most Underrated Companies to Follow in the [KEYWORD] Industry
  • How to Master [KEYWORD] in 6 Simple Steps
  • The [KEYWORD] Awards: The Best, Worst, and Weirdest Things We've Seen
  • Will [KEYWORD] Ever Die
  • 7 Things About [KEYWORD] Your Boss Wants to Know
  • Everything You've Ever Wanted to Know About [KEYWORD]
  • [KEYWORD]: 11 Thing You're Forgetting to Do
  • The 10 Scariest Things About [KEYWORD]
  • Watch Out: How [KEYWORD] Is Taking Over and What to Do About It
  • The 3 Greatest Moments in [KEYWORD] History
  • The Most Influential People in the [KEYWORD] Industry and Their Celebrity Dopplegangers
  • 5 Vines About [KEYWORD] That You Need to See
  • 10 Things Your Competitors Can Teach You About [KEYWORD]
  • Forget [KEYWORD]: 3 Replacements You Need to Jump On
  • 12 Steps to Finding the Perfect [KEYWORD]
  • How to Explain [KEYWORD] to Your Boss
  • How to Outsmart Your Peers on [KEYWORD]
  • 15 People You Oughta Know in the [KEYWORD] Industry
  • An Introduction to [KEYWORD]
  • 11 Creative Ways to Write About [KEYWORD]
  • 9 Signs You're a [KEYWORD] Expert
  • Where to Find Guest Blogging Opportunities on [KEYWORD]
  • 10 Things Steve Jobs Can Teach Us About [KEYWORD]
  • 10 Misconceptions Your Boss Has About [KEYWORD]
  • The History of [KEYWORD]
  • 7 Trends You May Have Missed About [KEYWORD]
  • Are You Getting the Most Out of Your [KEYWORD]
  • 20 Best Tweets of All Time About [KEYWORD]
  • How to Explain [KEYWORD] to a Five-Year-Old
  • Responsible for a [KEYWORD] Budget? 10 Terrible Ways to Spend Your Money
  • How to Get Hired in the [KEYWORD] Industry
  • 11 “Faux Pas” That Are Actually Okay to Make With Your [KEYWORD]
  • 17 Reasons Why You Should Ignore [KEYWORD]
  • [KEYWORD] Poll of the Day
  • 15 Reasons Why You Shouldn't Ignore [KEYWORD]
  • 17 Superstars We'd Love to Recruit for Our [KEYWORD] Team
  • What I Wish I Knew a Year Ago About [KEYWORD]
  • Think You're Cut Out for Doing [KEYWORD]? Take This Quiz
  • How to Win Big in the [KEYWORD] Industry
  • 10 Signs You Should Invest in [KEYWORD]
  • Why the Biggest “Myths” About [KEYWORD] May Actually Be Right
  • 10 Principles of Psychology You Can Use to Improve Your [KEYWORD]

As you can see, these article title examples are fairly simple.  By replacing the keywords with your, you can create a unique article title that search engines love and your readers can stop, read, and appreciate.

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Article Marketing Writing and Speaking

Writing Article Titles: It’s Not As Difficult As You Think

Writing Article Titles Is Easier Than You Think

[title size=”1″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Writing Article Titles[/title][fusion_text]When you write an article, you need to capture your readers attention by generating catchy headlines based on keywords within your subject matter.  This will ensure that you grab your reader's attention, immediatley.  There are few requirements for writing effective titles:

  1. Know the category the article will be published under
  2. Know the sub-category
  3. Know your keywords or phrases
  4. Have a good description of your product, service, or personality
  5. Search the web or your own website for details

Category

The category is critical.  Think from the readers perspective.  How will they find your content?  The amazing thing about the internet is that it's all organized.  Take this article for example, it is categorized under Writing and Speaking.  The sub-category is Article Marketing.  It's an efficient way to store content.  Search engines can easily filter through your site to find relevant content to what the user is searching for.  After all, tools like WordPress offer categories for a reason…might as well put it to good use.

Sub-category

The sub-category is similar to that of the main category. They are the children of the a parents.  For example, take home improvement.  There are so many children under this category such as appliances, audio video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electrical, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating and air conditioning…the list goes on and on.  It's much simpler for a users to drill down by selecting the category the he or she is interested, thus, finding the content they want to read more quickly.

Keywords and Phrases

Keywords and phrases play a critical role with ALL content on the web.  If you want to get found, then you need to embed the keywords within your article title, meta description, meta title, excerpt, and body.  Again, search engines will rapidly run through it's database of indexed pages looking for these keywords, per the category, and return results to its user.  If you are not including keywords inside all fields on the pages, then you are not going to get found.  After brand, you should know what your keywords are before anything else.  Do not stuff keywords.  Ideally, 3-5 keywords is enough for a 400 to 600 word articles.

Description

The description is a brief summary of your product, service or personality.  It acts kind of like a mission statement for content.  It will tell you how to carefully construct the article titles to convey a specific message to search engines users and reader across the web.  The description allows you to write headlines clearly.  This is the beginning of building your online presence.

Website

Chances are, if you are looking to write article titles, then you most likely have a blog or website.  There are more golden nuggets to be found within your own content than there is trying to be creative from thin air.  In other words, you probably already wrote a lot of good stuff (i.e. bullet points number listed, quotes, services, products, etc.) that can be turned into 400-word articles.

Example of Writing Amazing Article Titles

  • Category: Health and Fitness
  • Sub-category: Personal Training
  • Description: At Zash Fitness we strive to build confidence in all areas of life. We work with top level athletes as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our encouraging environment enables all ages to build strength, acquire endurance, learn the importance of injury prevention, and enhance performance levels. Our staff is at constant attention of proper technique while conditioning and our athletic trainer is able to teach the significance of strengthening the body with correct form. Zash Staff designs training groups in accordance to ability, age, and goal of each member. Our passion is to show each individual that they can reach their own idea of greatness on and off the field.
  • Website: http://zashfitness.com
  • Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health

Now that all the details are available, it's time to start writing.  For example,

  • Injury Prevention: 3 Things I Wish I'd Known Earlier
  • Why the Biggest “Myths” About Fitness May Actually Be Right
  • Undeniable Proof That You Need Muscle Conditioning
  • 3 Tips About Nutrition From Industry Experts

When it comes time to start writing your articles, you then write to the title, per the category.  For example, if you are writing to “Injury Prevention: 3 Things I Wish I'd Known Earlier,” then write the content to that title as it relates to the category and sub-category, Health and Fitness and Personal Training.  The above are just a few examples, but you get the point.  Finally, keep your headlines under 60 characters.  Search engines will cut off the end and leave trailing periods (i.e. …).

In conclusion, don't make a big deal about it.  Know who you are as a business and what you offer as a product, service, or personality.  Implement keywords that you know people might use; Finally, write to the title using categories as a compass. Chances are, you just might drive more traffic to your website.

About the featured image on this page: To the best of my knowledge, the image on this page is public domain.  If you believe a photo copyrighted or recognize that it violates any use terms, please contact me and I will remove it.[/fusion_text]

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