Category : Internet and Businesses Online

Blog Internet and Businesses Online

How Do It Yourself Video Marketing Could Help Your Content Marketing Plan

DIY Video - Do It Yourself Video MarketingBy now you are probably aware that no marketing plan is complete these days without video. But, like many entrepreneurs, I had no clue how to make a video in spite of the obvious need for one on my site. And, the cost of hiring a video production company was just too cost prohibitive for me at this stage of the game. That's why I started looking online for help with doing my own video and found Do It Yourself Video Marketing. Being on a tight budget, I couldn't spend much, but found that the $97 fee was fairly reasonable for what I would be getting.

One of the most interesting parts of the Do It Yourself Video Marketing program is that anyone who signs up, but then discovers that it's just not for them, has two viable options. Not only do you have the option of a full refund, but also another option. You can put your $97 toward a professional video produced for you by the developer of the package. And, she has seven years of experience in the field of video production and more than 100 professionally scripted and shot videos under her belt. In my mind, that's kind of a win-win situation. This program could help just about anyone improve their content marketing plan.

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Blog Website Review

The Importance of A Website Review to Improve SEO Optimization

Website Review

It's important to have a website review to address issues on your site & identify opportunities to push you ahead of the competition.  Below are just some of the things you should look to get feedback on when have your website analyzed:

  • SEO
  • Mobile
  • Usability
  • Technologies
  • Backlinks
  • Social
  • Local
  • Visitors

Get Your Website Review

For $25 on Fiverr, I will provide you with a report that summarizes the things you need to do to make your website more effective (18+ pages).

Of course, there is a much more advanced review; that cost $650.  If you are interested in that, then let me know…I can write you a custom offer.  It's just a lot more comprehensive.

There is a benefit to both.  My recommendation is to see what you get for $25 first, and if you know me from my services in the past, then you know you're getting a lot.

Content Marketing Is Why I'm Offering Website Review

Content marketing is the reason I am offering website analysis. After customizing thousands of content marketing plans for clients, I realized that customers are not receiving the full benefit of article marketing on their blogs because their website are full of errors, broken links, bad images, improper headings, misuse of keywords, etc.  These things can hinder you from building your authority and presence online.  Google looks at and says, “I know you there, but I can't find you.”  Let's get you more visible in the eyes of the gatekeeper, Google.

I will perform a website review to improve SEO optimization

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Internet and Businesses Online Internet Marketing Search Engine Marketing

Know Your Business Before Creating A Content Marketing Plan

Know Your Business Before Content Marketing

Define your business details so that you can effectively create a content marketing plan and get found online.  It's easier said than done, right?  That's why I laid out the following 5 steps to define your business, as it relates to building a presence on the Internet using blogging and social media:

  1. Industry
  2. Sub-Industry
  3. Description
  4. Keywords
  5. Website

This post requires your participation.  If you want to follow along and define your business, the download the worksheet titled, “Know Your Business.”  Complete all 5 sections above.

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1. Industry

Industry is the business, commerce, or trade in which you work.  For content marketing purposes, the term “industry” is synonymous with “category.”  This is because when you write content, the category is indexed (collected and stored by search engines) by online directories and search engines.  This allows the search engines to find and retrieve relevant content for what their users are typing to find a specific result.  This is known as “search engine indexing” or “web indexing”.  The diagram below is a visual representation of  industry, indexing, and categories working together for content marketing purposes.

Know Your Business-Industry

Industry Examples

  • Arts and Entertainment
  • Automotive
  • Book Reviews
  • Business
  • Cancer
  • Communications
  • Computers and Technology
  • Finance
  • Food and Drink
  • Gaming
  • Health and Fitness
  • Home and Family
  • Home Based Business
  • Home Improvement
  • Insurance
  • Internet and Businesses Online
  • Investing
  • Kids and Teens
  • Legal
  • News and Society
  • Pets
  • Real Estate
  • Recreation and Sports
  • Reference and Education
  • Relationships
  • Self Improvement
  • Shopping and Product Reviews
  • Travel and Leisure
  • Women's Interests
  • Writing and Speaking

Knowing the industry in which you work can help define your business and the overall message; This helps to create a successful content marketing plan for optimal results.

2. Sub-industry

Sub-Industry is very similar to industry.  It's a drill-down approach from industry in an effort to further define what your business is about for the market in which you work.  In terms of content marketing, the term “sub-industry” is synonymous with “sub-category.”  Like industry, this is so because when you write content, the sub-category is indexed, like industry, collected and stored by search engines) and online directories.  The search engines store this information to find and retrieve relevant content when their users type to find a specific result.  This same process for sub-industry as is for industry is known as “search engine indexing” or “web indexing”.  The diagram below is a visual representation, similar to what you saw in the industry section above.

Know Your Business: Sub-industry

Sub-industry Examples

Sub-Industries are more specific, and would not be appropriate to list them all here (there's just too many).  But, to give you an idea, let's say that your main industry/category is Relationships.  Then, your sub-industries would be the following:

  • Relationships
  • Affairs
  • Anniversaries
  • Commitment
  • Communication
  • Conflict
  • Cross Cultural
  • Dating
  • Dating for Boomers
  • Divorce
  • Domestic Violence
  • Engagements
  • Enhancement
  • Friendship
  • Long Distance
  • Love
  • Marriage
  • Online Dating
  • Post Divorce
  • Readiness
  • Reconnecting
  • Sexuality
  • Singles
  • Wedding

Defining the sub-industry in which you work can help further drill-down your business and the overall message and will help to create a successful content marketing plan for optimal results.

3. Describe Your Business, Product, Service or Personality

This is where you describe what you do, offer, and/or provide. If you have a product, describe what it is and how buyers will benefit.  Who is it for?  How is it used.

I have a four-question exercise that will work for any company, product, service, or personality in any industry to help you effectively write a description. Answer each of the following four questions in two sentences or less:

  1. What do you do?
  2. What problem do you solve?
  3. How is your product or service different?
  4. Why should I (or anyone) care?

After answering the 4 questions above, write it in paragraph form.  After doing so, ask yourself, “Does this describe my business.”  In essence, someone else should be able to read it and know exactly what you do or offer.

4. Keywords

Keywords are a critical component to content marketing.  They are the words and/or phrases that people use to type into the search engines to find specific and relevant results.  They are also the words and phrases that you want your target audience to find you on the search engines.  After everything is set up in your content marketing plan, you will revert back to these keywords to write content (i.e. articles, press releases, presentations, blog posts, vide descriptions etc.).  Everything starts with knowing keywords.

There's not a magic formula to put together a keyword list.  We just need to incorporate a some common sense and understanding of how the search engines display results pages and pulls the most relevant content.  You can accomplish this by starting with 3 types of keywords.

3 Types of Keywords

There are 3 types of keywords when using the search engines:

  1. Short-tail Keywords
  2. Mid-tail Keywords
  3. Long-tail Keywords

Most of us use all three without never thinking about it.  This is because the search engines have done such a great job at helping us find what we are looking for.  From a content marketers perspective, you need to understand how the keywords are developed so that you can incorporate them into the content that you are marketing on your blog or social sites.

Short-tail Keywords

Depending on the type of content someone is looking for, a short-tail keyword is usually very broad.  For example, self-improvement.  That phrase alone produced 49,300,000 indexed pages on Google.

Self Improvement SERP

That's a lot!  Also, look at the top 3.  Most likely, they are at the top for 1 of 2 reasons:

  • They paid the most money on advertising.
  • They produce relevant to content consistently.

or they do both…

  • Advertising and content marketing.

As a business owner, you might have slightly smaller budget than the businesses with deep pockets.  It's difficult to compete with a broad term.  Let's try mid-tail keywords.

Mid-tail Keywords

Mid-tail keywords just add little more information to drill dig a little deeper.  Using the self-improvement example above, let's further our search by including “how we want to improve ourself” by typing something more specific.  For example, let's add the word, “Leadership.”  Wow, that came returned 5,510,000 result pages.

Self Improvement Leadership SERP

So, the results are about 40 million less.  That's a lot!  And you sure have increased your chances.  But are confident enough that you will get found.  Ask yourself this, “what about self-improvement and leadership?  Are you looking for tips, videos, skills,  courses, etc?

The search engines usually suggest other keywords to you.  In our case, they provided the following:

  • self improvement videos
  • self improvement ebooks
  • john maxwell self improvement 101
  • self improvement quotes
  • self improvement books
  • self improvement ideas
  • self improvement tips
  • self improvement synonym

If you clicked on anyone of those, that might be a way for you to drill down to something specific, but it would still be a large number.  Let's try adding the word skills and attempt to find a Long-tail keyword.

Long-tail Keywords

Like mid tail keywords, lets dig a little deeper and more specific.  For example, in the example above, let's see what Google will suggest just by putting our cursor in the search box and adding a space, as if we were going to type more words.  They give you a suggestions:

  • self improvement leadership skills
  • online self-improvement and leadership courses

Self Improvement Leadership Suggestions SERP

Let's just do the simple version and add the word, “skills.”  Now, the pages were cut to 2,160,000.  Getting closer.  Now, let's try our hand at localizing keywords, because that's where it is really important.

Localizing Keywords

After discovering the keywords you want to use, you might want to consider localizing them if you are business in a local geographical area.

With the example above, just add your location.  I'm in San Diego, so I will add the term “San Diego.”  That cut my results down to 944,000 results.

Self Improvement Leadership Skills San Diego SERP

That's a long ways from 49 million.  And, when you look at who's at the top, it's generally local businesses, groups, organizations, directories, etc.  I can easily write an article using this long-tail keyword.  For example, 3 Ways Self Improvement Leadership Skills in San Diego Improve Productivity.

Keywords are trial and error.  The reason I say this is because it's about you, your business, and how you want users to find you.  If you are targeting a specific market, and you want them to find you online, then do it with a long-tail approach and localize it, consistently (write at least 1 article per week).  You should also be analyzing the analytics for your site.  This will give you some great insight about how people get to your site (i.e. keywords, external links, social media, etc.).  By knowing this data, you can then alter your keywords.

5. Website

The next step in knowing your business is simple.  Just know what your website URL is.  For example,  the most common URL indexed in the search engines is displayed like http://www.marketingmediaplanner.com.  The only thing you need to know is do you want your site indexed using “www” or “no-www.”

www or Non-www

The name of your website URL that a domain owner wants to submit for indexing is called the canonical domain, or preferred domain. These domains could start with the common 3-w's (www) or simply start with the actual name. For example, a web domain could be www.mmplanner.com or mmplanner.com. These are two different domain names.  However, in most cases, they will take you to the same location on the web.

Many owners of a domain want their website URL to pop up whether the person types into the search engine “www” to the beginning or not. If a search for your site comes up as non-indexed, it is likely that one of the ways the site is typed into the search engine is not listed under your site. When indexing your site, be sure to instate both versions so all of your readers can get to your site easily. Once each preferred domain is indexed, search engines will send everyone who looks for it directly to your site after they have reviewed it. The refreshing process depends on the search engine and may require patience on your part (or the domain owner).

The owner of a domain will have to prove that they have the rights to their website URL in the “www” and “non-www” way of typing it. Someone else may own the rights to one of them. Usually, both versions of the website are available but claiming the rights to a website you do not have can lead to legal trouble. Verifying both names can be done in the same few steps through the search engine as long as the meta tag, domain name system record, and file are still intact. If not, the verification process will have to start over to claim ownership of the other name. 301 directs can also be used by the domain owner to lead customers to your website.

Conclusion

Creating a content marketing plan requires preparation from you.  You will need to know industry, sub-industry, a description of what you do or provide, keywords, and the URL where your website lives.  Once you have all that, then you can start putting together a content marketing schedule.  The schedule tells you what to do and when.  It is also a great tool to use before creating a content marketing calendar.  Ultimately, the schedule and calendar will help you boost your marketing productivity and building presence online.

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Internet and Businesses Online Social Media Social Networking

How To Write A Post On LinkedIn

How To Publish Content To LinkedIn

Did you know there are more than 1 million members publishing on LinkedIn.  That's impressive!  LinkedIn has several tools to help business owners, employees, and job seekers make themselves look their best online. One option available is to write a post on LinkedIn from your personal account.  This is a great way to solely use LinkedIn as your blogging platform of choice, or a content strategy for scheduling content outside of your regular business blog for more depth, eventually, linking back to your off-LinkedIn blog.  Why would you do that?  It's always been my personal practice that everything starts with a blog.  But, it also depends on what you are trying to accomplish online.  In my personal situation, I want people to following me so that can inform them with tips, strategies, and advice on building internet presence with blogging and social media.  I offer consulting and coaching for a fee.  On the other hand, some people just want to build a professional network.  They don't have a product or a service; they just want to speak their mind.  That's perfect for LinkedIn, and is a good reason to write a post without the fear of visitors hitting your site and leaving immediately without you capturing the name and email.

Benefits of Publishing Content To LinkedIn

There are many reasons to write a post on LinkedIn, let's take a look at just a few:

  • Other people not in your connections/network can follow you
  • It becomes part of your professional identity associated with your account
  • You can reach more groups of people.  Not everyone in your LinkedIn connections follow you on your personal/business blog
  • Post can link back to your site from a major traffic source.  LinkedIn is a major site with over 350M users and over 187M unique monthly views.  If you got tons of traffic on a new blog, the search engines might think you are doing something SPAMMY.  But, tons of traffic from LinkedIn is more natural because there are millions of users clicking everyday.
  • Demonstrate your expertise to readers building your authority
  • Easy to use blogging platform if you don't already have one

When you write a post on LinkedIn, users have the option of using multiple tools (i.e. WordPress, Twitter, SlideShare, etc.) for publishing.  One option is the LinkedIn publishing tool. The tool works a lot like a blog, where you write content on LinkedIn directly.  It makes the process easy and ensures that the content will show up properly on the site.  Different types of content creation may show up differently on LinkedIn. The site also has experience with professional looking content and may have its own way of making your content look as professional as possible including social media marketing, all while being built around your professional identity.

The publishing tool on LinkedIn shows the business world, and your professional network, your best side and markets your content effectively for all to see.

Steps To Publish On LinkedIn

There are several steps to publishing content to LinkedIn:

  1. Login to LinkedIn
  2. Publish a post
  3. Add an image
  4. Write a headline
  5. Start writing
  6. Add Tags
  7. Save, Publish, Delete

That's it.  There's only 7 steps to publishing content on LinkedIn.  I've broken these down a little further below.  Some of which is very obvious, and there might be some things that you did not know.  Most importantly, the steps are more visual than anything.  I hope this helps you publish content on LinkedIn more effectively.

Login to LinkedIn

Go to http://www.linkedin.com and login to your account.

LinkedIn Sign In

If you don't have an account, then register for one by clicking “join now.”  Just give a few details about yourself (i.e. First name, Last name, Email, and Password.).  You will be on your way to making connections soon.

LinkedIn Join Now

After logging in or creating an account, the next step is to look for the publishing tool.

Publish A Post

Locate the box that says, “Publish a post” and click on it. In the example below, “Publish a post” is at the bottom right.  You will be taken to the post page where you can add content.  Look at the bottom right in the example below.

LinkedIn Publish A Post

Add An Image

According to Jeff Bullas, blogger, author, strategist and speaker, “articles with images get 94% more total views.”  Images tell stories and it is a great way to send a message to readers before they read the content.  It will add a visual affect and keep your readers engaged longer.  LinkedIn recommends 698 x 400 pixels.  Adding image is just above your picture profile.

LinkedIn Add Image

Write A Headline

Writing a headline is fairly simple.  It should cover what is going to be in the content.  I don't recommend any kind of trickery or bait and switch type strategies.  In other words, don't write a headline to capture people's attention, then have the content be something completely different.  Readers will just shut you off, and maybe unlink you as a connection.

Do this by clicking on the section that says, “Write Your Headline.”

LinkedIn Write Your Headline

Start Writing

Just below the headline is the section to start writing content.  Just click on the “Start writing” and the cursor will be ready to type.

LinkedIn Start Writing

Add Tags

Before publishing, you should add tags to your posts.  These are similar to keywords and phrases that makes it easier for others to find your posts.  It is located at the very bottoms of the page.  Just click on the phrase, “Add tags so it's easier for people to find your post” and your cursor will be set to type.

LinkedIn Add Tags

As you type, suggestions will appear.  You make your selection from those, then linked will do the rest.  Below is an example where I typed the word, “marketing.”  You see the pop-up box has several suggestions.  I selected just the one word, “marketing.”

LinkedIn Tag Suggestion

After you make your selection, LinkedIn will properly set this box wrapping it in its beautiful like tag box.  You can add more if needed.

LinkedIn Tag Selection

Save, Publish, or Delete

The final step after you've complete everything (i.e. image, headline, content, tags, etc.), you can now delete, save, or publish.  I' don't know why you would delete something after you've gone through all the hard work of writing a great a post, but the option is there in case you need to.

Linked Delete Saved Publish

That's it!  Now, you can sit back and enjoy the benefit of building your professional network alongside millions of other users.  You can build your network, share ideas, talk about projects your working on, or just discuss industry-related news.

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Internet and Businesses Online Internet Marketing

What Are The Ways To Create Trusting Relationship With Marketing Media Planning

What Are The Ways To Create Trusting Relationship With Marketing Media Planning

Optimize your Newsletter, Subscriber Lists, Expert Reputation and Press Releases. Successful Internet marketing uses appealing videos and content-rich newsletters to create a trusting businesscustomer relationship. Conversion rates increase as trust is built. Active pop-up windows and blog commenting can increase email subscriber lists by engaging the audience. Online experts:

  1. Offer valuable content
  2. Share unique perspective and
  3. Generate topical interest

Subject matter experts combine cutting-edge knowledge with personal touch and multimedia entertainment to generate trust. Higher revenue is the final reward. When you schedule content, you can be as reliable as Big Ben. Common press release mistakes involve writing in first-person, being too promotional and not including enough information. Professionals stick to the “Who What Why Where When How” template for press releases.

4 Ways To Create Trusting Relationships With Marketing Media Planning:

Rome was not built in a day and creating healthy online relationships takes time. There are many hits-and-misses. One challenge is to learn how to properly dissect, filter and analyze online criticism. The professional small business owner must deliver long-term products and services while reflecting short-term protocols. Bloggers must also satisfy their long-term customer base while attracting the new visitor. The truth always wins in the end. Thus, by remaining faithful to the fundamentals, you can weather any storm. Marketing agencies can use newsletters, subscriber lists, expert reputations and press releases to connect, inform and enrich their customer bases. The World Wide Web is all about “What have you done for me lately.” Correspond, share and your content marketing strategy can bear great fruit.

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Internet and Businesses Online

Site Analytics: The Secret to Improving Your Blog and Attracting Leads

Site Analytics: The Secret to Improving Your Blog and Attracting Leads

The magic formula for any flourishing blog is understanding your visitors. Site analytics gives you precious, up-to-date details you'll need to get web leads, details you can use to spotlight well-liked products and services, focus on new business, keep track of offer behaviors and more. By using in depth local reviews and statistics, you can find out exactly where your website visitors are originating from, precisely what routes they take using your blog, no matter where in the globe they are living.

Blog and Internet Site Analytic Features

From research, consider various programs that you need to start using when starting a blog including analyltic's from Google Analytic's or Site Analytic's by AngiesHost.com, which is far better than any search engine company offers. These types of tools will enable you to attract additional blog leads and can also help find out techniques to improving your site, growing revenue and much more. Some elements which web stats provide are:

Visitor Site Reports

Site visitor information are made of numerous attributes that permit you to discover what is happening on your website. You are able to get a simple review of your site and social media blog's site guests and you will simply collect stats on your WordPress or blog page. Look for specifics on:

  • Recent Site Visitors: These are visitors currently on the blog page
  • Standard Guests: Many are distinctive website visitors
  • Web-site Visitor Data: Information about the latest and recent gues
  • Visitor Methods: The pathways guests take on your website
  • Level of Visit: Number of posts viewed for each visit
  • Time Frame on Site: The time period guests spend on your website
  • Loyalty: Returning visits during the time range

Physical Information

Physical information lets you observe potential customers coming from local areas like the place in which you particularly target. Understanding the location of visitors will help you discover achievable web leads. Some characteristics to be in search of are:

  • Postal Codes: The zip codes from your website visitors
  • Nations: The international location of the website reader
  • Regions: The home region of the targeted visitors
  • Metropolitan Areas: The home cities of your guests

Web Page Records

Being online, writing or working on social media for your industry is much like almost every other small business…timing. Being in the best place within the right time. Customers go to your website or blog at specific times during the day and look at specific pages, for whatever reason, and leave soon after particular periods of time through individual blog pages and or posts. Being knowledgeable of this data can assist you in pinpointing hotspots that you may possibly want to create as a target point for your web site to ensure that guests may become aware of and check out that popular article instantaneously. A few benefits to understand are:

  • Hottest Hour: What time hits are best
  • Most Popular Day: Attractiveness by day of every week
  • Website Page Views: The complete volume of site visits
  • Web Pages: The web pages which are sought after
  • Entrance Pages and Posts: The web pages where viewers entered your web page
  • Depart Internet Pages: The pages from which your website visitors left
  • Bounce Rate: The Web page targeted visitors accessed and left from
  • Depart Links: Exactly where any visitors traveled when they quit your website or blog

Referral Reports

The whole set of reports listed above have equal and useful value. Nevertheless, for that reason commit to backlinking and online community development; It is just a little more critical to know how and where visitors get to your website or blog from the online world. Facts you should know in relation to referrals are generally:

  • Recommending Domain Names: Any internet addresses that force potential readers
  • Recommending Pages: The pages that will push potential prospects
  • Search Engine Listings: Search engines which force potential customers
  • Key Terms: The major search engines search phrase which drive hits

There are many other types of reports, studies and reviews that you should take notice of, but they are mainly back office administration information; Not revealed here, although you should know what they are and how they can help your business.

  • System Reports
  • Server Reports
  • Resource Reports
  • E-commerce Reports

There it is. You may drill down to the details and get a healthier understanding of your visitors by way of site analytic's. Discover who is browsing, when they are on your web page, just how they're getting there plus much more. By adopting the analytic solutions you will find yourself on your way to building traffic and web leads. Happy blogging.

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Internet and Businesses Online

Patience … This Page Is Coming Soon

Patience … This Page Is Coming Soon

Hey there, this page is so new, that I have not yet uploaded the content.

I look forward to helping you plan your content marketing schedule.  In the mean time, subscribe to the blog (below) and you will receive an up date when this page is published.

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