So content is King, right? Absolutely, but the Queen is in control. I just read an article on this very subject by KioMedia, a strategic automated content marketing software system. Since 2008, I've always said online marketing, using blogging and social media should be relevant, consistent, and done overtime. Content marketing is not a quick fix! We're talking about authority. And, there is two types of authority that you should be working towards:
- Subject-matter Authority – Are you an expert at what you do? Basically, what this means is anytime people think of “your type of service,” then you want them to think of you. So, for example, if you are a personal trainer for health and fitness, then you should be well-fit and in good shape, and walk the talk. This way people can just look at you and say, “I want to be like that.” Also, put out videos, articles, press releases, write a book, hold workshops, etc. Show your results. This way, anytime, anybody thinks or searches for personal training, then you want them to think of/find you.
- Technical Authority – Technical authority is how the search engines view you online. One blog post is not going to do it. 10 blog post won't be enough either. Consistent, relevant and unique content over time using articles, blog posts, videos, press releases, presentations, etc. is what will make a difference. When the search engines (Google, Yahoo!, and Bing) see this regularly, they take notice. And, eventually start to push you up the search engine results pages (SERP).
So back to content is king (as stated by Bill Gates in 1996); you need to be doing it. If you find that you have no time, or lack the knowledge in doing it correctly, then consider KioMedia.com. This system will keep on track with building your presence online. Now, your Queen is allowing you to take part in your Kingship.