Website Analysis

Website Review

If you have an existing website, then the first step is to do a website analysis before implementing a content marketing and social media plan.  You want to be sure that your site is search engine friendly before you spend money, time, and creativity

Website Analysis

Don't Have A Website or Blog

If you don't have a website or a blog, then you should become familiar with what on-page and search engine optimization is all about.  Consider the following things to look for before developing a new site:

  • Setup a new email address (Preferably, personalized email for you domain, not Gmail, etc.).
  • Install Google Analytics
  • Install Google Search Console
  • Install Bing Webmaster Tools
  • If using WordPress, install Google Analytics by Yoast and Yoast SEO.
  • Check Google’s Search Console for errors (404, 500, duplicate content, missing titles and other technical errors)? Keep up with messages Google is sending you
  • Locate technical errors, including redirects
  • Locate broken links, errors, and crawl problems
  • Choose up to 5 keywords and relevant LSI keywords (related to your main keyword).  Use Google keyword tool and their auto-fill form the search box.
  • Look at competitor link profiles.
  • Include primary keyword (or relevant) into your page URL.
  • Maximize title tags to 65 characters or less? Title tags over this will be truncated in results. Search engines still read them though if greater than 65.
  • Maximize description tags to 155 characters or less? Meta description tags will be truncated if greater than 155, but again, will be read by the search engines and visible in the source code.  Search engines can read it if longer.
  • Use H1 tags. Be sure you primary keyword is in the tag. Use a variety of headings including H2, H3, H4, tags, etc.
  • Do you have a good amount of content on your site? Write at least 100 words per page. This gives the search engines the opportunity to understand what the subject of your page is about. Make sure to include 2-3 keywords, but don’t stuff. Search engines don’t like that; It means you're trying to cheat.
  • Use common language when writing.  Be natural.  Instead, try to be informative without selling.
  • Include descriptive ALT tags and filenames for images? Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Be descriptive when you name your images.  Keep it simple and try using keywords.
  • Link to internal pages in an SEO-friendly way
  • Build links outside of your site and link back to yours.  This is especially easy with social media sites, directories, and other people's blogs.
  • Do not duplicate content.  This is a big no-no.  You will be penalized by search engines.  Utilize 301 redirects, canonical tags or use Google Webmaster Tools to fix duplicate content that might be indexing and penalizing your site.
  • Use absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones.
  • Checked your website speed with Google PageSpeed Tools.
  • Create an XML sitemap and submitted it to Google and Bing Webmaster Tools. Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.
  • Create a Robots.txt file and submitted it in Google and Bing Webmaster Tools.
  • Have you claimed your business and website username on other major networks for reputation management reasons? Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if you’re a new website or company. Here is the URL structure of some of the major networks (I’ve avoided linking directly to sign up pages because they keep changing):
    • http://www.twitter.com/brand-name
    • http://www.facebook.com/brand-name
    • http://www.yelp.com/biz/brand-name
    • http://www.youtube.com/user/brand-name
    • http://www.linkedin.com/in/brand-name
    • http://brand-name.wordpress.com/
    • http://brand-name.tumblr.com/
    • http://pinterest.com/brand-name/
    • http://www.hulu.com/profiles/brand-name
    • http://technorati.com/people/brand-name
    • http://about.me/brand-name
    • http://brand-name.posterous.com/
    • http://profile.typepad.com/brand-name
    • http://www.squidoo.com/lensmasters/brand-name
    • http://www.stumbleupon.com/stumbler/brand-name
    • http://www.etsy.com/people/brand-name
    • http://en.gravatar.com/brand-name
    • http://www.scribd.com/brand-name
    • http://brand-name.livejournal.com/
    • http://brand-name.hubpages.com/
    • http://www.flickr.com/photos/brand-name/
    • http://photobucket.com/user/brand-name/profile/
  • Make your site mobile friendly.
  • Set up accounts on the major social media sites Facebook, Twitter, LinkedIn and Google+.
  • Use Search Engine Visibility tool to double-check everything once you’re live.
  • Write relevant blog post and publish to your site consistently.  Use relevant keywords.