Article Marketing Writing and Speaking

Writing Article Titles: It’s Not As Difficult As You Think

Writing Article Titles Is Easier Than You Think

[title size=”1″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Writing Article Titles[/title][fusion_text]When you write an article, you need to capture your readers attention by generating catchy headlines based on keywords within your subject matter.  This will ensure that you grab your reader's attention, immediatley.  There are few requirements for writing effective titles:

  1. Know the category the article will be published under
  2. Know the sub-category
  3. Know your keywords or phrases
  4. Have a good description of your product, service, or personality
  5. Search the web or your own website for details


The category is critical.  Think from the readers perspective.  How will they find your content?  The amazing thing about the internet is that it's all organized.  Take this article for example, it is categorized under Writing and Speaking.  The sub-category is Article Marketing.  It's an efficient way to store content.  Search engines can easily filter through your site to find relevant content to what the user is searching for.  After all, tools like WordPress offer categories for a reason…might as well put it to good use.


The sub-category is similar to that of the main category. They are the children of the a parents.  For example, take home improvement.  There are so many children under this category such as appliances, audio video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electrical, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating and air conditioning…the list goes on and on.  It's much simpler for a users to drill down by selecting the category the he or she is interested, thus, finding the content they want to read more quickly.

Keywords and Phrases

Keywords and phrases play a critical role with ALL content on the web.  If you want to get found, then you need to embed the keywords within your article title, meta description, meta title, excerpt, and body.  Again, search engines will rapidly run through it's database of indexed pages looking for these keywords, per the category, and return results to its user.  If you are not including keywords inside all fields on the pages, then you are not going to get found.  After brand, you should know what your keywords are before anything else.  Do not stuff keywords.  Ideally, 3-5 keywords is enough for a 400 to 600 word articles.


The description is a brief summary of your product, service or personality.  It acts kind of like a mission statement for content.  It will tell you how to carefully construct the article titles to convey a specific message to search engines users and reader across the web.  The description allows you to write headlines clearly.  This is the beginning of building your online presence.


Chances are, if you are looking to write article titles, then you most likely have a blog or website.  There are more golden nuggets to be found within your own content than there is trying to be creative from thin air.  In other words, you probably already wrote a lot of good stuff (i.e. bullet points number listed, quotes, services, products, etc.) that can be turned into 400-word articles.

Example of Writing Amazing Article Titles

  • Category: Health and Fitness
  • Sub-category: Personal Training
  • Description: At Zash Fitness we strive to build confidence in all areas of life. We work with top level athletes as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our encouraging environment enables all ages to build strength, acquire endurance, learn the importance of injury prevention, and enhance performance levels. Our staff is at constant attention of proper technique while conditioning and our athletic trainer is able to teach the significance of strengthening the body with correct form. Zash Staff designs training groups in accordance to ability, age, and goal of each member. Our passion is to show each individual that they can reach their own idea of greatness on and off the field.
  • Website:
  • Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health

Now that all the details are available, it's time to start writing.  For example,

  • Injury Prevention: 3 Things I Wish I'd Known Earlier
  • Why the Biggest “Myths” About Fitness May Actually Be Right
  • Undeniable Proof That You Need Muscle Conditioning
  • 3 Tips About Nutrition From Industry Experts

When it comes time to start writing your articles, you then write to the title, per the category.  For example, if you are writing to “Injury Prevention: 3 Things I Wish I'd Known Earlier,” then write the content to that title as it relates to the category and sub-category, Health and Fitness and Personal Training.  The above are just a few examples, but you get the point.  Finally, keep your headlines under 60 characters.  Search engines will cut off the end and leave trailing periods (i.e. …).

In conclusion, don't make a big deal about it.  Know who you are as a business and what you offer as a product, service, or personality.  Implement keywords that you know people might use; Finally, write to the title using categories as a compass. Chances are, you just might drive more traffic to your website.

About the featured image on this page: To the best of my knowledge, the image on this page is public domain.  If you believe a photo copyrighted or recognize that it violates any use terms, please contact me and I will remove it.[/fusion_text]

Darren Tunstall
Darren Tunstall has a business degree with an emphasis in Marketing. He is a Content Marketing consultant, where he creates content marketing plans to help individuals, businesses, internal marketing departments and marketing agencies (and their clients) get found online. In most cases, Darren acts as a business productivity coach, helping clients implement marketing plans to achieve online success. Tunstall is a master at search engine optimization (SEO) and is the author of the #1 Bestseller, SOLD! A Proven Social Media Strategy for Generating Real Estate Leads. Mr. Tunstall is a founding partner of
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