Author Archives: Darren Tunstall

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Darren Tunstall has a business degree with an emphasis in Marketing. He is a Content Marketing consultant, where he creates content marketing plans to help individuals, businesses, internal marketing departments and marketing agencies (and their clients) get found online. In most cases, Darren acts as a business productivity coach, helping clients implement marketing plans to achieve online success. Tunstall is a master at search engine optimization (SEO) and is the author of the #1 Bestseller, SOLD! A Proven Social Media Strategy for Generating Real Estate Leads. Mr. Tunstall is a founding partner of KioMedia.com.
Automated Content Marketing Blog

The Queen’s Not Dead – She’s In Control of Your Content Marketing

The Queen’s Not Dead – She’s In Control of Your Content Marketing

So content is King, right?  Absolutely, but the Queen is in control.  I just read an article on this very subject by KioMedia, a strategic automated content marketing software system.  Since 2008, I've always said online marketing, using blogging and social media should be relevant, consistent, and done overtime.  Content marketing is not a quick fix!  We're talking about authority.  And, there is two types of authority that you should be working towards:

  • Subject-matter Authority – Are you an expert at what you do?  Basically, what this means is anytime people think of “your type of service,” then you want them to think of you.  So, for example, if you are a personal trainer for health and fitness, then you should be well-fit and in good shape, and walk the talk. This way people can just look at you and say, “I want to be like that.” Also, put out videos, articles, press releases, write a book, hold workshops, etc.  Show your results.  This way, anytime, anybody thinks or searches for personal training, then you want them to think of/find you.
  • Technical Authority – Technical authority is how the search engines view you online.  One blog post is not going to do it.  10 blog post won't be enough either.  Consistent, relevant and unique content over time using articles, blog posts, videos, press releases, presentations, etc. is what will make a difference.  When the search engines (Google, Yahoo!, and Bing) see this regularly, they take notice.  And, eventually start to push you up the search engine results pages (SERP).

So back to content is king (as stated by Bill Gates in 1996); you need to be doing it.  If you find that you have no time, or lack the knowledge in doing it correctly, then consider KioMedia.com.  This system will keep on track with building your presence online.  Now, your Queen is allowing you to take part in your Kingship.

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Blog Marketing

Four Ways Personal Content Marketing Media Manager Adds Value to Brand

Four Ways Personal Content Marketing Media Manager Adds Value to Brand

Successful business men understand that different marketing arenas have their own rules. Hiring a Personal Content Marketing Media Manager allows you to create a customized online marketing strategy, update content regularly, develop a step-by-step process and learn from experts. Best-Selling Author, Realtor and Media Content Manager Darren Tunstall leverages his expertise by developing and managing your content marketing strategy. While you grow your business in other ways, Online Content Marketing Media Manager Darren Tunstall can create articles and videos for your website. He can also post them directly to save you time. Create real-time superior content by hiring your own Personal Content Marketing Media Manager.

Energize, revitalize and empower your brand to achieve unparalleled online results by trusting in Personal Content Marketing Media Manager Darren Tunstall. His multi-dimensional literary and real estate success enables him to develop creative social media marketing strategies. He understands the power of words, assets and online media to reach a large number of very intelligent, active and mobile consumers. Most Web surfers expect content in real-time. Devote your energy to improving your products and services. Hiring Personal Content Marketing Media Manager Darren Tunstall enables you to create the richer content marketing strategy, which is expected by online customers.

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Marketing

Is There Room For Inventing A New Online Marketing Strategy?

Is There Room For Inventing A New Online Marketing Strategy?

Online marketing strategies change in response to other changes, such as changes in technology, consumer behavior and analytic feedback from past performance. There are many factors to consider when developing an online marketing strategy and the needed ingredient to be effective is agility. Adopting agile methods to respond to change and new emerging trends mean testing current marketing strategies, using an open feedback loop that allows those working closely with customers to add their insight and input into strategy decisions, conducting small experiments to gauge the effectiveness of a new strategy and using smaller teams who can work independently in a transparent manner. This allows quicker responses that increase the effectiveness of online marketing strategies.

Marketing and sales should work closely because sales team members know what customers are saying, hear from customers what they need and learn their expectation. Content marketing strategy should be based on telling customers how you will solve their problems. Using feedback from sales and analytic, new marketing strategies emerge. Content creators use this feedback to answer customers questions and provide information to sales that will help them close deals. Content analytic can be used to supply sales with content proven to close deals. High value content should be available and accessible to sales through a content management system that provides the right answers to customer queries and give customers confident that closing the deal is in their best interest. There is no need to re-invent the wheel but to fine tune it to make it work better. The new innovations needed should be directed at the new wearable technology that 68% of all businesses have prioritized for their companies and that 45% of consumers have aspirations to buy. The marketer who reach them first will have others scrambling to catch up.

I gained insight into online marketing through my experience in content marketing strategy, social media marketing and blogging, and I share my insight on the Marketing Media Planner blog. You can read about content marketing strategies including article marketing, press release marketing, video marketing and other types of online marketing strategies. I started out in real estate and through blogging and social media strategies, I generated millions of dollars in closed sales transactions. I shared my success in my # 1 best selling book “SOLD! A Proven Social Media Strategy for Generating Real Estate Leads”. Through The Marketing Media Planner blog you can learn about being effective with your online marketing campaign. You can read the free articles and take a do it yourself approach or sign up for my new podcast shows to learn more about marketing you business, products, services or personality. You can also contact me to be your personal content marketing media manager. I can create your marketing media plans and schedule as well as write and post content to websites for you. Me and my team are ready to serve you.

“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

Content Marketing Media Planner

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Marketing

Experience And Expertise For Your Online Marketing Strategy

Experience And Expertise For Your Online Marketing Strategy

Although you know your business inside and out, you may want help with your internet presence and online marketing strategy.  This will help you in many ways with your online business, worldwide.

You Need A Proven Content Marketing Expert

What I recommend is finding someone (or a system) as knowledgeable about online marketing as you are about your industry, products, services and business process. You need proven experience, and expert savvy showing you what works, how it works and why it works, to help you prepare for the task and responsibilities of being a viable, competitive source for all you currently do business with; for those current clients who recommend you, and those who need your knowledgeable industry expertise.  You need someone who has successfully conquered the terrain.  Someone who will help you travel through this online marketing maze and who will lead you to a successful and profitable outcome.  You need a content marketing planner.

Content Marketing Planner

A content marketing planner helps you to assess the value of the knowledge and expertise being offered. If you want a sure fired marketing media campaign, you need experienced guidance of a consultant who offers you proven online marketing strategies.  I can help you find that person or system.

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Marketing

The Marketing Media Planner Blog Offers Content Marketing Strategy

The Marketing Media Planner Blog Offers Content Marketing Strategy

Get help from an expert whose marketing strategies are proven by past performance. The Marketing Media Planner blog offers the expert guidance of someone who has mastered the techniques that leads to online success and shares them with you. The expertise you can read about in the book “SOLD! A Proven Social Media Strategy for Generating Real Estate Leads”, a number one bestseller, can be used to market your business or company. Creating a buzz through social media and blogging resulted in millions of dollars in sales transactions, and this same experience and know-how is what you will find at Marketing Media Planner blog. You will find articles about content marketing strategies including how to articles on topics such as press release marketing, video marketing and social media marketing. Sign up for podcast shows and contact your own personal content marketing media manager to create your marketing media plan as well as schedule, write, and post content for you at your website. Article marketing is included at the Marketing Media Planner blog. You will learn how to market your business or company by sharing your articles at other websites. With content marketing you become a trusted source of information where readers will return for your expert advice. No matter what type of business or company you own, your expertise is a valuable resource to your customers. Those interested in gaining the insight and knowledge you provide and they desire and need, will become your loyal and trusted followers and recommend you to their friends and family members as well.

The knowledge and background that is responsible for the expertise being shared on the Marketing Media Planner comes from many years of successful marketing campaigns, staying abreast of the online marketing strategy used to increase and expand businesses, getting companies and businesses noticed among the hundred and even thousand in the same industry, and building a loyal customer base while attracting new customers along the way is at your disposal every time your visit. Each business is unique and requires a marketing plan tailored to their unique aspects. I can lead you from conceptualizing your brand and company image, to identifying your target audience, to using your knowledge of your products, services and industry to provide current and potential customers with valuable information that makes you an a trusted authority. I can also take the burden of navigating the uncharted waters of marketing off your shoulders or lead and guide you safely to success. I am Darren Tunstall, owner of the Marketing Media Planner blog and author of the #1 bestselling book “A Proven Social Media Strategy for Generating Real Estate Leads”. Read the Marketing Media Planner blog to get tips and guidance on internet and online marketing, content marketing strategy and social media marketing. If you would like further guidance, I can be your personal online marketing consultant or me and my team can do the work for you.

“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

Content Marketing Media Planner

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Blog Marketing

Build Your Brand With Expert Social Media Marketing Campaign

Build Your Brand With Expert Social Media Marketing Campaign

Your brand is a promise you make to customers that you will provide them with high quality and dependable products and services. It may be a name, term, sign, symbol or design or a combination of these features that all who see associate with your business, but, when building loyalty, it is a promise you consistently keep. This dependability associated with your brand image is what increases your customer base and expands your business, as well as distinguish you from others in the industry or who provide similar products and services.

Communicating and Delivering Your Brand Strategy

Your brand strategy is communicating and delivering upon your brand messages and promises. Your brand strategies are the many different channels used to communicate visually and verbally about you brand. How and what you communicate, where and when you communicate and who you communicate with are all part of your brand strategy. Some useful channels to use when building your brand include:

  • Online marketing
  • Content marketing
  • Social media marketing strategies

No one becomes an expert at marketing, brand building, and developing an online presence overnight, but with knowledgeable guidance and leadership, you will experience greater progress and have better results as you gain experience and savvy. Although such guidance is invaluable, you can find it here on The Marketing Media Planner blog.  There any strategies here to help you  establish and build your brand, company image and establish yourself with distinction in your industry. I have helped thousands of businesses, from bloggers, internet marketers and social media experts to marketing agencies, internal marketing departments and web developers. I can help you too with your content marketing plans and strategies. Contact me to get  a valuable do it yourself internet marketing strategies to build your online presence and branding for your company, products and services. I also offers my expertise as a marketing consultant to help and can help you manage your content marketing strategy.

I will lead you every step of the way to establishing you online marketing strategy, content marketing strategy and social media marketing. To establish your brand and online presence, use The Marketing Media Planner website to learn what you need to know to run your own brand building campaign or hire me as your marketing consultant to take your business to the next level.

“Let's Plan Your Content Marketing.” Contact me, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

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Blog Marketing

Expert Guidance For Your Online Marketing Strategy

Expert Guidance For Your Online Marketing Strategy

You can use expert advice to increase exposure on the Web with a professional online marketing strategy. Customers should have easy access to business information and should also be assured about the high quality of the professional marketing services being provided. They must be reliable, and be able to help you to develop a successful strategy for social media marketing.

Expertise

The advantages of using the expert advice include more efficient methods for attracting a target audience and also better methods for increasing profits. The plans will be designed to intercept customers on the Web while also ensuring that those customers will be encouraged to form a business relationship. Confidence is a key element for business transactions because clients and business managers rely upon trust and professional business ethics. Look for a recognized leader who understands methods that are used for building trust in business relationships.

Professional Advice

Many entrepreneurs spend hours researching information while also learning techniques that are applicable for a new business venture. Those company managers must understand the business parameters for that industry such as for real estate or for computer technology. Some customers prefer to privately evaluate product information while other customers, such as real estate investors, will prefer to speak with real estate agents about the parking lot for a commercial property. A professional marketer advise you about successful strategies that will encourage customers to be more receptive to the information that is published on websites.

Online Marketing Strategies

The techniques for attracting customers must be designed to quickly inform the customers. If information is confusing, then the customers could immediately decide to avoid doing business with that company. Target audiences have different priorities. The real estate market includes buyers who want to quickly know about the dimensions for lots and for buildings. The markets for raw materials include engineers who want to have specific details about materials such as about the tensile strength for plastics or for metals. A marketing planner can provide useful advice for website designers who develop content for blogs and for videos.

Development Phases

The development phases for successful businesses are used to analyze the plans for future endeavors. Entrepreneurs have operating budgets. The investments for marketing campaigns can be justified because the costs will be used to increase profits for the businesses. A planner understands that businesses must earn profits and also that customers must be encouraged to form business relationships. He provides useful information, which includes reliable advice for developing a content marketing strategy such as for blogs, videos and for social networks.

“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

Content Marketing Media Planner

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Blog Marketing

Marketing Online Should Include A Strategy Proven By Past Performance

Marketing Online Should Include A Strategy Proven By Past Performance

Social marketing online is a smart choice for start-up businesses, as well as, established businesses that are seeking new ways to diversify in an ever-changing environment. Navigating the immense task of taking a business online is accomplished only with the guidance and expertise of a personalized content marketing strategy, formulated by someone who knows how to counter the pitfalls encountered by online businesses. Few leaders in the online world can provide the insights and tools to create a strategy that will distinguish a business, and infuse it with the elements to remain unique no matter the changes in the marketing environment.

Some Previous Articles About Content Marketing Strategy

  1. Social Media Marketing for Startups versus Fortune 500 Companies. Startups and corporations share ways of social media marketing. Yet they also need different strategies. There are several advantages that your startup has over any Fortune 500 company.
  2. Online Marketing, Content Marketing, and Social Media Marketing: Strategies for Mastering Success.  My bestselling book, “SOLD! A Proven Social Media Strategy for Generating Real Estate Leads”, offers proven expertise to anyone engaged in online marketing through content marketing planning.
  3. Use A Content Marketing Strategy That Invites Outside Intel Contributions.  Are you ready to create your online brand? Develop the best content marketing strategy using advice on the Marketing Media Planner blog. I discuss why outside intel can help create rich, fresh content.
  4. Discovering New Improvements On Social Media Marketing For Diversification.  Is your social media marketing diversified? Learn how to position yourself for success using diversified social media advertising. Contact me on the Marketing Media Planner blog to create your own agile media plan today.

Online content is only as powerful as the source which generates it. Social media marketing is best utilized when experience guides the way. I am an example of a powerful blog proprietor who can design and implement an online marketing strategy for any business that has its sights set on being set apart from sub-standard social media advertising campaigns. I have strategies have been proven to generate an online presence not only for potentially great start-ups, but for my own ventures as well. It's time to start an online marketing strategy based in expert success that will adapt to change and remain effective.

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Blog Marketing

Finding A Company With A Matching Online Marketing Strategy

Finding A Company With A Matching Online Marketing Strategy

Every business needs help with third-party services to ensure that its products and services are marketed prominently. A strong, flexible and agile online marketing strategy will enable your company to reach as many Web customers as possible. Finding a company with a matching online marketing strategy enables you to maximize your brand potential.

Discuss Your Plans

Working with a Web marketing professional can pay great dividends when your thought processes are synchronized. You become a coherent team offering your own individual strengths towards the business goal. A great business relationship allows both parties to anticipate new, innovative and creative ways to advance the brand.

Start by reviewing the previous work of the online marketing expert. What is his professional career experience? What projects has he worked on? What is his core philosophy? What online tools can he provide for your business?

Types of Online Content

There are many types of Web content: scholarly articles, videos and podcasts, to name a few. Social media marketing is about entertaining the public. Most Web surfers have very busy lives and want to have a positive experience by reading your content.

The Web is all about collaboration. You can share your experiences as an industry subject matter expert (SME) online. Physical home improvement stores might offer free DIY classes – online stores offer free advice, reviews or news commentaries. Share your experiences with your customers as part of your content marketing strategy.

Frequency of Marketing Campaigns

One of the many challenges of modern social media is that customers want you to be updating content 24/7/345. Honestly, some people send Tweets every few minutes. Many people check their Facebook every single day. How can you keep up with social media while running your business?

You hire a marketing professional to deliver daily, weekly and monthly content. When you find a “like-minded” expert, he will understand what type of content you want to deliver through social media marketing. You can then concentrate on using your core strengths to develop your business full-time.

Shared Philosophical Demeanor

Marketing professionals have different ways of sharing their messages. There is the aggressive Type A hard sell (like a used car salesman) or there is the collaborative Type B soft sell (better for online environments). Because your website is in a digital reality, the techniques used to complete the sale must be modified. Find a online marketer who shares your philosophy.

More and more, the online marketing position is becoming as important as a lawyer or accountant. You have your core competency and are best served by adhering to your business strengths. Find someone with a matching online advertising strategy and you can optimize your brand development.

“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

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Blog Marketing

Discovering New Improvements On Social Media Marketing For Diversification

Discovering New Improvements On Social Media Marketing For Diversification

Social media marketing is a great way to reach a lot of people very quickly. The social media environment always has new improvements; decades ago, the top websites were completely different. Discover how you can stay current with diversification of your social media marketing.

Diversifying Social Media Marketing

  • Asset portfolio diversification allows investors to handle seasonal changes, natural disasters and unforeseen catastrophes. Social media advertising diversification enables businesses to maintain contact with customers for a longer period of time. It also allows for deeper business-client relationships.
  • Facebook, Twitter, LinkedIn and YouTube have their own customer demographics, technology and policies. By developing an agile content marketing strategy, you can leverage the advantages of each brand. Target a certain age, income or region with flexible social media advertising.
  • A start-up firm might want to generate a viral campaign to announce its creation. Mature businesses might appreciate a more nuanced marketing approach for a new or expanded product line. Using different social media websites allows you to experiment with different keywords, messages and techniques.
  • Fans of social media have different reasons for visiting these websites: sharing views, reading reviews or promoting events. A certain social media brand may be better for entertainment, another may be more informational. One study found that 80% of consumers conducted online research before making important decisions about products or services.
  • Through mergers and acquisitions, some corporate brands have become linked together (i.e. Google and YouTube.) You could develop a media plan to leverage these benefits. Others have distinct geographical differences; for example, most UK Pinterest users are men, most US Pinterest users are women. Each social media brand has its own mobile technology configuration, specialty and functionality.
  • Each social media brand has its own advertising policies. By placing all of your eggs in one basket, you become “stuck” if there is a dramatic change in that brand's online marketing strategy. Diversification enables you to be agile when problems arise.
  • Cross-pollination is another great content marketing strategy. When you hear a rumor on one site, you will want confirmation by checking other sites. Marketing your products and services can benefit from the same cross-pollination synergies.

Develop Your Content Marketing Plan

Every week, social media is shifting in some way, shape or form. Wise businesses hire a marketing professional, like content marketing planners, to develop a customized media plan. You might want to considering developing a content marketing strategy too.  We can help you develop a stronger, diversified social media marketing strategy. Hire the experts who understands the new improvements in social media and how to leverage them to your benefit. Marketing Media Planners can empower your brand by creating a superior, diversified social media plan.

“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.

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