37 Types of Content To Build Your Online Business

Aug 4,2018 / By Darren Tunstall / No Comment

Content is king. By now, you should know that it takes relevant content to engage with online users and search engines. If you don't know that, then just know that it is and that you need to use it if you're building an online business.

If you don't use content marketing, then you won't get found organically. And, if you can't get found online, then you're wasting your time.

Let's Plan Your Content Marketing

The only other way around writing relevant content for SEO purposes is to pay lots of money in advertising to search engines and social media sites. Who wants to do that? Uh, not me! I'm not fan of advertising unless you need fast results, and even then you need to be careful with how you put together a campaign because you can lose a lot of money there too.

The Solution To Content Marketing

The solution to content marketing is to know the different types of content you can write. We see it every day, but don't actually realize that we can apply this to your our own sites and situations. You also need the proper tools and strategies for article marketing and writing content.

Below is a list of 37 different types of content you can use to improve your online presence and build your business.

37 Types of Content

Articles

Articles are written collections of words used to describe any topic, news, product or service. Web surfers want up-to-date, relevant content in very “short, succinct” sizes. An article can educate, inspire or excite the reader.

Blog Posts

Blog Posts (shortened version of Web Log Posts) offer a feeling, idea, topic or news story. These allow others to comment on an interesting subject.

Blog Commenting

Blog Commenting is a fun way to interact – discuss why you “like” or “dislike” a post. Share views, insight and feelings on a subject. People feel better when they are given a chance to add their “two cents” to any conversation.

Books

Books are the foundation of our system of knowledge documenting all of the wisdom passed down through the years. Some people cannot afford or do not feel comfortable with the Internet; they prefer books.

Brochures

With Brochures, a customer can take the reading material with him to learn more about the products and services you offer. This is a very affordable way to advertise your company or organization.

Case Studies

“Talk is cheap and results matter.” Case Studies show the tangible benefits of a certain course of action. Customers can compare their hopes to what was accomplished when others used a product or service.

Demos

Many consumers expect to be able to enjoy the “hands-on” experience of a demo. The sense of touching, maneuvering or virtually handling a product or service can help complete the sale.

eBooks

The eBooks are taking over as a fast way to read your favorite novel or short story. Electronic media is great for multitasking – listen while you drive or work.

Email

Due to free Email accounts, many people are using this format for communication. Just as cell phones replaced land lines, email might replace cell phones. Smart phones can share links, images and videos sent via emails. A company can compile a list of people who share a certain characteristic and click on “Send” to send Online Marketing material.

Free Trials

Free trials allow a consumer to experiment with a cheaper version of a product or service. The World Wide Web has increased the access to a wide range of free items. Free trials can get the conversation started and create a level of trust.

Images

Images can touch the soul in ways that words cannot. Pictures add texture to any other form of communication permitting a higher dimension of understanding. The Infographic is a new concentrated media format that has great potential for Internet Marketing.

Information Guides

Information Guides can establish you as a Subject Matter Expert (SME), who is a good source for information, advice and reviews. Search engines will give you a higher page rank for people looking for experts. You can establish your authority in a field.

Live Streamed Events

Now! Now! Now! Smartphones, TV's, Computes, Apple TV, ROKU, SmartStream, etc. have enabled customers to enjoy Live Streamed Events with a large group of people. This immediate gratification creates a common experience for viewers.

Manuals

“How To” or “DIY” Manuals are powerful ways to reach the independent-minded consumer who wants a couple of tips, a little more information or guidance to complete a task.

Microsites

Once a brand has been fully developed, it might want to protect its value by standing alone on its own Web site. New products and services could be developed on Microsites to test their viability. If the new brand fails, it is less likely to damage the established brand.

Newsletters

In a busy world, it is nice to receive timely Newsletters outlining the ongoing developments in areas of interest. This can create a “buzz” in prospective leaders who will encourage others to purchase exciting new products and services.

Online Courses

Why go to a “brick-and-mortar” school when you can take Online Courses? You can learn at your own speed while raising a family, retrain or upgrade your skills.

Podcasts

With Podcasts, you can create a media format that can be stored, moved or transferred easily. Diskettes, SIM cards and flash drives have enabled customers to hold large amounts of data in very small electronic devices. Customers can easily download great, exciting, new and innovative content from businesses.

Presentations

Presentations give customers valuable information that can open up new doors to more knowledge. Internet Marketing can turn a novice into an expert in a short amount of time with professional Presentations.

Press Releases

Press Releases tell people about a new product, service or company. Using the “Who, What, Where, When and Why” template, these informational documents attract attention with “something new” and “ground-breaking.” This can foster word-of-mouth advertising.

Product Data Sheets

Product Data Sheets (PDS) are similar to the Material Safety Data Sheets (MSDS) used in the chemical industry. The PDS can include specifications, dimensions, features and functions. It gives the consumer a quick snapshot of the merchandise.

Radio

Radio is one of the best media formats for those who are busy doing something else. Mowing the lawn, driving a truck or painting a house are activities uninterrupted by music or talk radio. This is a great unobtrusive format. Many customers will mention a product or service they heard about on the radio, but won't consciously remember when they heard the commercial. The listening audience also has its own distinct personality.

Reference Guides

If you have some brief concerns that can be answered with a couple of pages, then quick Reference Guides are helpful. Longer than a glossary of terms, these Reference Guides must adhere to the Web models of being “short-and-to-the-point.” Web surfers want information delivered in a matter of minutes to maintain their interest.

Resource Libraries

Just like a house with a storage shed, all Web Pages have files for images, icons and raw text to be used on the site. These elements can be hidden in this back office area to prevent clutter on the main pages. Resource Libraries reduces file storage sizes by reusing items.

RSS/XML Feeds

The Rich Site Summary (RSS) is used to replicate commonly updated material online: blogs, news and video. These are assembled into a Web feed with a metadata (short reference synopsis). One of the greatest challenges online is to take “very large data files” and store them in convenient sizes. The Extensible Markup Language (XML) is a family of coding languages that is a more flexible way to write Web Pages.

Social Media Discussions (i.e. LinkedIn, Facebook, Twitter, Instagram, etc.)

Facebook (FB) has given many people a reason to go online. People can “like” or “dislike” friends, images or comments. Some schools are even using FB to train students. LinkedIn is more of a business network. Social Media Discussions are a popular way to network. More Web pages have a little Social Media icon on them for easy access.

Surveys

Surveys and questionnaires are great ways to elicit information. This helps customers think about their needs. Most successful entrepreneurs are very busy with day-to-day operations and cannot keep up with the latest developments in Internet Marketing technology. The survey also gives the consultant a starting point for determining what services should be offered.

Television

Television (TV) can reach the most people with the most powerful messages very quickly. It delivers the “most bang for the buck.”

Videocasts

Videocasts are podcasts using videos as content. Multimedia experiences deliver the richest value to customers who can then share them with friends and family.

Web Pages

Your Web Pages are about who you are, what you think, what you value and what you sell. This is the modern way to live your dream. Make sure you learn the industry standards for colors, structure and content to create an appealing “Graphical User Interface” (GUI).

Web TV

Using a set top box, Web TV was envisioned as a combination of the computer and television.

Videos

Videos can communicate a message very quickly. This format can entertain while it educates, informs and advertises. Videos are very valuable.

Webinars

More communication methods are moving online, including the video conference. The Webinar is a World Wide Web seminar providing access to remote areas. It is a great way to bring a lot of people together.

Webcasts

Webcasts use streaming media technology to audiences online. These can be delivered “Live” or “On-Demand.”

White Papers

With origins in political campaigns, White Papers offer a synopsis of important viewpoints. These are authoritative documents outlining an organization's position, philosophy or outlook on a single subject.

Widgits

Widgets are little commands, applications or programs adding functionality to a Web site.

Workbooks

A Workbook is similar to the lesson plan used by students. People can practice using workbooks to perfect their knowledge.

What Now?

So there it is. Now you have seen 37 different types of content you can use to start building your online business. So what now, right? Pick a type and start writing article content.

Don't Have Time To Write? Hire Me!

I am for hire. As you might know, I have a full-service writing team and we offer our services on Fiverr and other freelance sites. I would more than happy to help you write content for your blog and social media posts. Let me do the creative thinking for you and save you tons of time.

I Will Write SEO Optimized Articles And Blog Post Content

I Will Provide Amazing SEO Content And Article Writing — I Will Write SEO Optimized Articles And Blog Post Content

I Want You To Write For Me

Streamline Your New Blog Post and Upload To WordPress Effectively

Jul 9,2017 / By Darren Tunstall / No Comment

Writing a new blog posts is simple. Use the following steps advised by WordPress to post effectively so that you can starting building your presence online:

Steps to Adding A New Blog Post by WordPress

Log in to your WordPress Administration Panel (Dashboard).
Click the ‘Posts' tab.
Click the ‘Add New' sub-tab.
Start filling in the blanks: enter your post title in the upper field, and enter your post body content in the main post editing box below it.
As needed, select a category, add tags, and make other selections from the sections below the post. (Each of these sections is explained below.)
When you are ready, click Publish.

Main Sections For Writing A Blog Post

The following points are the main sections you need to pay close attention to when writing a new blog post. These sections will make the difference between a well optimized blog post and one that is not optimized. When using all the sections consistently with relevant content, you'll be well on your way to establishing your presence online:

Article Title
Article Body
Excerpt
Category
Tags
Featured Image

Article Title

Write the article title in section that looks like the image below:

WordPress: “The title of your post. You can use any phrases, words or characters. Avoid using the same title twice as that will cause problems. You can use commas, apostrophes, quotes,hyphens/dashes and other typical symbols in the post like “My Site – Here's Lookin' at You, Kid”. WordPress will then clean it up to generate a user-friendly and URL-valid name of the post (also called the “post slug”) to compose the permalink for the post.” Resource Link

Article Body

Write the article body content in the section that looks like the image below:

WordPress: “The blank box where you enter your writing, links, links to images, and any information you want to display on your site. You can use either the Visual or the Text view to compose your posts.” Resource Link

Excerpt

Write the excerpt content in the section that looks like the image below:

WordPress: “A summary or brief teaser of your post featured on the front page of your site as well as on the category, archives, and search non-single post pages. Note that the Excerpt does not usually appear by default. It only appears in your post if you have modified the template file listing the post to use the_excerpt() instead of the_content() to display the Excerpt instead of the full content of a post. If so, WordPress will automatically use as the Excerpt the first 55 words of your post content or the content before the <!–more–> quicktag. If you use the “Excerpt” field when editing the post, this will be used no matter what.” Resource Link

Featured Image

Upload a relevant featured image to the blog post. This helps to capture the reader's attention. It’s also used when sharing to social media (i.e. Facebook, Twitter, LinkedIn, etc.) This section looks like the image below:

If you don’t have a featured image, use a stock image from GraphicStock. Get 1 Year of Unlimited Downloads of Stock Images for $99. This is all I use.

WordPress: “A featured image represent the contents, mood, or theme of a post or page. Posts and pages can have a single featured image, which many themes and tools can use to enhance the presentation of your site.” Resource Link

RESOURCES

Article Marketing Writing and Speaking

Article Title Examples: 85 Headlines With Keywords

Aug 25,2014 / By Darren Tunstall / 4 Comments

Do you write a lot of articles for your content marketing media plan? Chances are, you are probably going to need a good headline. You can either write article titles by yourself or view article title examples below (just replace the KEYWORD with yours):

This Is Your Brain on [KEYWORD]
3 Compelling Reasons Why You Need [KEYWORD]
Things Everyone Gets Wrong About [KEYWORD]
What Most People Don't Know About [KEYWORD]
How Successful People Make the Most of Their [KEYWORD]
Effective [KEYWORD] Elevator Pitches
3 Things Your Parents Taught You About [KEYWORD]
What Would the World Look Like Without [KEYWORD]
3 Apps to Help You Manage Your [KEYWORD]
Signs You Sell [KEYWORD] for a Living
The 3 Biggest Disasters in [KEYWORD] History
What You Should Know About [KEYWORD]
Videos About [KEYWORD] That'll Make You Cry
Enough Already! 15 Things About [KEYWORD] We're Tired of Hearing
Gifts for the [KEYWORD] Lover in Your Life
Stats About [KEYWORD] to Make You Look Smart Around the Water Cooler
Why People Love to Hate [KEYWORD]
Ask Me Anything: 10 Answers to Your Questions About [KEYWORD]
The Worst Videos of All Time About [KEYWORD]
Savvy Ways to Spend Leftover [KEYWORD] Budget
The Pros and Cons of [KEYWORD]
What's Holding Back the [KEYWORD] Industry
3 Books About [KEYWORD] You Should Read
Surprising Facts About [KEYWORD]
What the Best [KEYWORD] Pros Do (and You Should Too)
How the 3 Worst [KEYWORD] Fails of All Time Could Have Been Prevented
[KEYWORD] Explained in Fewer than 140 Characters
Where Will [KEYWORD] Be 1 Year From Now
The Most Hilarious Complaints We've Heard About [KEYWORD]
Don't Buy Into These “Trends” About [KEYWORD]
How to Outsmart Your Boss on [KEYWORD]
How to Explain [KEYWORD] to Your Grandparents
3 Bad Habits That People in the [KEYWORD] Industry Need to Quit
Undeniable Proof That You Need [KEYWORD]
3 Laws That'll Help the [KEYWORD] Industry
Up-and-Comers to Watch in the [KEYWORD] Industry
The Ultimate Glossary of Terms About [KEYWORD]
Ways to Completely Revamp Your [KEYWORD]
3 Things About [KEYWORD] You May Not Have Known
Responsible for a [KEYWORD] Budget? 12 Top Notch Ways to Spend Your Money
Don't Make This Silly Mistake With Your [KEYWORD]
The Most Innovative Things Happening With [KEYWORD]
The Most Underrated Companies to Follow in the [KEYWORD] Industry
How to Master [KEYWORD] in 6 Simple Steps
The [KEYWORD] Awards: The Best, Worst, and Weirdest Things We've Seen
Will [KEYWORD] Ever Die
7 Things About [KEYWORD] Your Boss Wants to Know
Everything You've Ever Wanted to Know About [KEYWORD]
[KEYWORD]: 11 Thing You're Forgetting to Do
The 10 Scariest Things About [KEYWORD]
Watch Out: How [KEYWORD] Is Taking Over and What to Do About It
The 3 Greatest Moments in [KEYWORD] History
The Most Influential People in the [KEYWORD] Industry and Their Celebrity Dopplegangers
5 Vines About [KEYWORD] That You Need to See
10 Things Your Competitors Can Teach You About [KEYWORD]
Forget [KEYWORD]: 3 Replacements You Need to Jump On
12 Steps to Finding the Perfect [KEYWORD]
How to Explain [KEYWORD] to Your Boss
How to Outsmart Your Peers on [KEYWORD]
15 People You Oughta Know in the [KEYWORD] Industry
An Introduction to [KEYWORD]
11 Creative Ways to Write About [KEYWORD]
9 Signs You're a [KEYWORD] Expert
Where to Find Guest Blogging Opportunities on [KEYWORD]
10 Things Steve Jobs Can Teach Us About [KEYWORD]
10 Misconceptions Your Boss Has About [KEYWORD]
The History of [KEYWORD]
7 Trends You May Have Missed About [KEYWORD]
Are You Getting the Most Out of Your [KEYWORD]
20 Best Tweets of All Time About [KEYWORD]
How to Explain [KEYWORD] to a Five-Year-Old
Responsible for a [KEYWORD] Budget? 10 Terrible Ways to Spend Your Money
How to Get Hired in the [KEYWORD] Industry
11 “Faux Pas” That Are Actually Okay to Make With Your [KEYWORD]
17 Reasons Why You Should Ignore [KEYWORD]
[KEYWORD] Poll of the Day
15 Reasons Why You Shouldn't Ignore [KEYWORD]
17 Superstars We'd Love to Recruit for Our [KEYWORD] Team
What I Wish I Knew a Year Ago About [KEYWORD]
Think You're Cut Out for Doing [KEYWORD]? Take This Quiz
How to Win Big in the [KEYWORD] Industry
10 Signs You Should Invest in [KEYWORD]
Why the Biggest “Myths” About [KEYWORD] May Actually Be Right
10 Principles of Psychology You Can Use to Improve Your [KEYWORD]

As you can see, these article title examples are fairly simple. By replacing the keywords with your, you can create a unique article title that search engines love and your readers can stop, read, and appreciate.

Article Marketing Writing and Speaking

Writing Article Titles: It’s Not As Difficult As You Think

Aug 18,2014 / By Darren Tunstall / 20 Comments

Writing Article Titles Is Easier Than You Think

[title size=”1″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Writing Article Titles[/title][fusion_text]When you write an article, you need to capture your readers attention by generating catchy headlines based on keywords within your subject matter. This will ensure that you grab your reader's attention, immediatley. There are few requirements for writing effective titles:

Know the category the article will be published under
Know the sub-category
Know your keywords or phrases
Have a good description of your product, service, or personality
Search the web or your own website for details

Sub-category

The sub-category is similar to that of the main category. They are the children of the a parents. For example, take home improvement. There are so many children under this category such as appliances, audio video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electrical, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating and air conditioning…the list goes on and on. It's much simpler for a users to drill down by selecting the category the he or she is interested, thus, finding the content they want to read more quickly.

Keywords and Phrases

Keywords and phrases play a critical role with ALL content on the web. If you want to get found, then you need to embed the keywords within your article title, meta description, meta title, excerpt, and body. Again, search engines will rapidly run through it's database of indexed pages looking for these keywords, per the category, and return results to its user. If you are not including keywords inside all fields on the pages, then you are not going to get found. After brand, you should know what your keywords are before anything else. Do not stuff keywords. Ideally, 3-5 keywords is enough for a 400 to 600 word articles.

Description

The description is a brief summary of your product, service or personality. It acts kind of like a mission statement for content. It will tell you how to carefully construct the article titles to convey a specific message to search engines users and reader across the web. The description allows you to write headlines clearly. This is the beginning of building your online presence.

Website

Chances are, if you are looking to write article titles, then you most likely have a blog or website. There are more golden nuggets to be found within your own content than there is trying to be creative from thin air. In other words, you probably already wrote a lot of good stuff (i.e. bullet points number listed, quotes, services, products, etc.) that can be turned into 400-word articles.

Example of Writing Amazing Article Titles

Category: Health and Fitness
Sub-category: Personal Training
Description: At Zash Fitness we strive to build confidence in all areas of life. We work with top level athletes as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our encouraging environment enables all ages to build strength, acquire endurance, learn the importance of injury prevention, and enhance performance levels. Our staff is at constant attention of proper technique while conditioning and our athletic trainer is able to teach the significance of strengthening the body with correct form. Zash Staff designs training groups in accordance to ability, age, and goal of each member. Our passion is to show each individual that they can reach their own idea of greatness on and off the field.
Website: http://zashfitness.com
Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health

Now that all the details are available, it's time to start writing. For example,

Injury Prevention: 3 Things I Wish I'd Known Earlier
Why the Biggest “Myths” About Fitness May Actually Be Right
Undeniable Proof That You Need Muscle Conditioning
3 Tips About Nutrition From Industry Experts

When it comes time to start writing your articles, you then write to the title, per the category. For example, if you are writing to “Injury Prevention: 3 Things I Wish I'd Known Earlier,” then write the content to that title as it relates to the category and sub-category, Health and Fitness and Personal Training. The above are just a few examples, but you get the point. Finally, keep your headlines under 60 characters. Search engines will cut off the end and leave trailing periods (i.e. …).

In conclusion, don't make a big deal about it. Know who you are as a business and what you offer as a product, service, or personality. Implement keywords that you know people might use; Finally, write to the title using categories as a compass. Chances are, you just might drive more traffic to your website.

About the featured image on this page: To the best of my knowledge, the image on this page is public domain. If you believe a photo copyrighted or recognize that it violates any use terms, please contact me and I will remove it.[/fusion_text]

Category : Article Marketing

37 Types of Content To Build Your Online Business

The Solution To Content Marketing

37 Types of Content

Articles

Blog Posts

Blog Commenting

Books

Brochures

Case Studies

Demos

eBooks

Email

Free Trials

Images

Information Guides

Live Streamed Events

Manuals

Microsites

Newsletters

Online Courses

Podcasts

Presentations

Press Releases

Product Data Sheets

Radio

Reference Guides

Resource Libraries

RSS/XML Feeds

Social Media Discussions (i.e. LinkedIn, Facebook, Twitter, Instagram, etc.)

Surveys

Television

Videocasts

Web Pages

Web TV

Videos

Webinars

Webcasts

White Papers

Widgits

Workbooks

What Now?

Don't Have Time To Write? Hire Me!

I Will Write SEO Optimized Articles And Blog Post Content

Streamline Your New Blog Post and Upload To WordPress Effectively

Steps to Adding A New Blog Post by WordPress

Main Sections For Writing A Blog Post

Article Title

Article Body

Excerpt

Category

Tags

Featured Image

RESOURCES

Article Title Examples: 85 Headlines With Keywords

Writing Article Titles: It’s Not As Difficult As You Think

Category

Sub-category

Keywords and Phrases

Description

Website

Example of Writing Amazing Article Titles