It's been crazy lately with the MarketingMediaPlannr.com site. The site is going through a facelift on business marketing and branding; I just decided on a new logo (check it out – right). Let me know what you think below. It is definitely something I need to grow with over time, but for now, I am super happy with it.
The Font
The font for the words “MARKETING media planner” is called ANDERSON by Woodcutter. I found the font on Dafont.com. The Woodcuters personal link is at http://www.dafont.com/anderson.font.
The Context
I also decided to add the words “The” and “Blog” before and after, because every time I'm talking about the site in conversation, I refer to it as “The Marketing Media Planner Blog,” and of course, “with DARREN TUNSTALL,” that's me!
The Colors
I wanted my graphic designer to match the new logo colors to the design colors of the site, so I'm not exactly sure what HEX color code she used. I will find out though and update this post when she reports back to me.
Why A New Logo
So why a new logo? First of all, I did not have a decent one to begin with; so I needed to get that squared away. The Marketing Media Planner blog is growing everyday and I wanted to make sure that when visitors arrive on the site that it displays well. From a business and marketing perspective, before anything, branding needs to happen first. Consequently, brand is not just about having a logo. It is also includes core values, your mission, reputation amongst your customers (or followers, readers, visitors, etc.). I want you to experience a professional atmosphere while learning about content marketing media planning strategies. That's a very brief explanation. In future posts, I will share with you detailed information (and how-to's) on building your own branding with content marketing.
Thanks again for checking out the Marketing Media Planner Blog's new logo. I could sure use your feedback, so as I reminder, comment below and give me your suggestions.
Build Brand Awareness and Loyalty Every Day
Getting noticed is what marketing is all about these days. Branding is a little different, though. Branding involves raising the level of awareness and recognition among customers. It might entail adding a logo or tag line to customer communications such as emails and social networking posts. It could include adding the name and brand's collateral items to sponsorship banners and swag bags. Yet, to raise brand awareness daily, a constant message and image have to be delivered across multiple mediums to reach a broad and diverse audience. Such efforts must remain consistent to have an effect.