Online marketing strategies change in response to other changes, such as changes in technology, consumer behavior and analytic feedback from past performance. There are many factors to consider when developing an online marketing strategy and the needed ingredient to be effective is agility. Adopting agile methods to respond to change and new emerging trends mean testing current marketing strategies, using an open feedback loop that allows those working closely with customers to add their insight and input into strategy decisions, conducting small experiments to gauge the effectiveness of a new strategy and using smaller teams who can work independently in a transparent manner. This allows quicker responses that increase the effectiveness of online marketing strategies.
Marketing and sales should work closely because sales team members know what customers are saying, hear from customers what they need and learn their expectation. Content marketing strategy should be based on telling customers how you will solve their problems. Using feedback from sales and analytic, new marketing strategies emerge. Content creators use this feedback to answer customers questions and provide information to sales that will help them close deals. Content analytic can be used to supply sales with content proven to close deals. High value content should be available and accessible to sales through a content management system that provides the right answers to customer queries and give customers confident that closing the deal is in their best interest. There is no need to re-invent the wheel but to fine tune it to make it work better. The new innovations needed should be directed at the new wearable technology that 68% of all businesses have prioritized for their companies and that 45% of consumers have aspirations to buy. The marketer who reach them first will have others scrambling to catch up.
I gained insight into online marketing through my experience in content marketing strategy, social media marketing and blogging, and I share my insight on the Marketing Media Planner blog. You can read about content marketing strategies including article marketing, press release marketing, video marketing and other types of online marketing strategies. I started out in real estate and through blogging and social media strategies, I generated millions of dollars in closed sales transactions. I shared my success in my # 1 best selling book “SOLD! A Proven Social Media Strategy for Generating Real Estate Leads”. Through The Marketing Media Planner blog you can learn about being effective with your online marketing campaign. You can read the free articles and take a do it yourself approach or sign up for my new podcast shows to learn more about marketing you business, products, services or personality. You can also contact me to be your personal content marketing media manager. I can create your marketing media plans and schedule as well as write and post content to websites for you. Me and my team are ready to serve you.
“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.
