If you are just starting to build a subscriber list for your business, there are many great methods you can use to grow your audience. We will list some of the best ways that are excellent sources to help you grow your own subscriber list organically. All of these methods are recommended by internet marketing professionals and have also been the preferred way to help you get ranked in search engines. Blog commenting, content marketing, press release marketing, video marketing, and other internet marketing methods are just a few of the best ways to develop your own subscriber list. By implementing quality content and information using these methods, your subscriber list will grow successfully.
If you are trying to become an expert online for your particular field, there are three top strategies we recommend to build your reputation. The first method that works best is content marketing or article marketing. By submitting informative and keyword rich articles on your website, you will quickly gain followers interested in what you have to say and the contributions you make in the industry. Secondly, sharing resources and advice is extremely helpful and will help you build your reputation by attracting loyal followers that appreciate your work. Finally, forum participation and blog commenting are one of the most effective ways to establish yourself. Offer assistance and solutions to others in your industry and always link back to your website.
Some of the most common mistakes in press releases include simple problems with content. Use of all caps is one example; this is often done in order to draw attention to important words and phrases, but it appears unprofessional. It is important to avoid grammatical errors as well. Another thing to avoid is the “direct address,” which is where press release writers use the second person; this makes the press release read like an advertisement. Hype flags should also be avoided; these include hyperbolic language, excessive use of words like “best” and “free,” and excessive use of exclamation points. This will trigger spam filters and take away credibility with readers.
These internet marketing tips show how blogging on your website, posting YouTube videos, and avoiding advertising on low quality sites can dramatically increase your customer base and strengthen your search engine reputation and Position.
Blogging
According to Forbes, “…81% of businesses consider blogging, a recent and effective SEO strategy, to be an important part of their marketing plans.” The article describes how one businessman experienced a 70% conversion rate after optimizing his website for Google search keywords. When internet marketing, the key is to continuously provide high quality content which is updated regularly. While using your blog, incorporate the following:
- Heading 1 and heading 2
- Use top keywords
- Write useful content
- Write a unique excerpt
- Categorize it
- Tag it
- Include an image
Avoid Advertising On Low-Quality Sites
Beware, links to your website from poor, shoddy, low quality content websites will decrease your search rankings. This affects technical authority. Technical authority is how search engines perceive you online using information from your digital footprint. A digital footprint online is the trail, traces or “footprints” that people leave online. Website owners leave the same foot print when marketing. So, if you have tons of links from low-quality websites, then you are going to get low-quality results. This is while social media sites and article directories are critical. They are well-known companies and pay search engines millions to keep them at the top of the list. Sites like Facebook, Yahoo!, Bing, EzineArticles, and more can be very useful if you provide good quality content.
Video Marketing
Video marketing, akin to press release marketing, is another successful method which can drive traffic to your website. A New York Times article reveals how a razor-blade business posted a single YouTube video featuring the business owner and his employees. In the video, the business owner was “…walking briskly through a warehouse as he issued off-color wisecracks and encouraged men to buy his razor blades on a subscription basis for as little as $2 a month.” The video went viral and increased his customer based significantly. Thus, a simple comedic sketch posted on YouTube which indirectly advertises your business can garner you many customers.
Getting noticed is what marketing is all about these days. Branding is a little different, though. Branding involves raising the level of awareness and recognition among customers. It might entail adding a logo or tag line to customer communications such as emails and social networking posts. It could include adding the name and brand's collateral items to sponsorship banners and swag bags. Yet, to raise brand awareness daily, a constant message and image have to be delivered across multiple mediums to reach a broad and diverse audience. Such efforts must remain consistent to have an effect.
You can easily drive traffic to your content with these video tips from me, a web marketing expert, Darren Tunstall. My expertise and tips will help you to build your brand's online presence and spread the word about your product or service. I have written best-selling books on Web 2.0 and social media. Learn how to write eye-catching (and search-engine catching) headlines for your articles, how to make your tweets on Twitter stand out and how to leverage online marketing to grow your business. Look many tips coming soon. If you are new to content marketing, then get started here.
Engage More Customers With These Newsletter Strategies
Building a newsletter is a great way to engage your audience and is one of the best internet marketing strategies you can use to help grow your online business. Video marketing, content marketing and press release marketing methods can all be integrated into a newsletter that is sure to grab your readers attention. Subscribers of your newsletter are more likely to purchase your services or products than your average website visitor, and they also bring repeat business. Need more subscribers? Build your list by implementing many internet marketing methods, some good ways are content marketing and blog commenting because they offer insightful information that people are interested in hearing.