These internet marketing tips show how blogging on your website, posting YouTube videos, and avoiding advertising on low quality sites can dramatically increase your customer base and strengthen your search engine reputation and Position.
Blogging
According to Forbes, “…81% of businesses consider blogging, a recent and effective SEO strategy, to be an important part of their marketing plans.” The article describes how one businessman experienced a 70% conversion rate after optimizing his website for Google search keywords. When internet marketing, the key is to continuously provide high quality content which is updated regularly. While using your blog, incorporate the following:
- Heading 1 and heading 2
- Use top keywords
- Write useful content
- Write a unique excerpt
- Categorize it
- Tag it
- Include an image
Avoid Advertising On Low-Quality Sites
Beware, links to your website from poor, shoddy, low quality content websites will decrease your search rankings. This affects technical authority. Technical authority is how search engines perceive you online using information from your digital footprint. A digital footprint online is the trail, traces or “footprints” that people leave online. Website owners leave the same foot print when marketing. So, if you have tons of links from low-quality websites, then you are going to get low-quality results. This is while social media sites and article directories are critical. They are well-known companies and pay search engines millions to keep them at the top of the list. Sites like Facebook, Yahoo!, Bing, EzineArticles, and more can be very useful if you provide good quality content.
Video Marketing
Video marketing, akin to press release marketing, is another successful method which can drive traffic to your website. A New York Times article reveals how a razor-blade business posted a single YouTube video featuring the business owner and his employees. In the video, the business owner was “…walking briskly through a warehouse as he issued off-color wisecracks and encouraged men to buy his razor blades on a subscription basis for as little as $2 a month.” The video went viral and increased his customer based significantly. Thus, a simple comedic sketch posted on YouTube which indirectly advertises your business can garner you many customers.
