If you are in charge of an in-house marketing department for your company, own or manage a marketing agency or an SEO company, or work as a web designer or developer, the Marketing Media Planner blog could be a great help to you. If you have a WordPress blog, content marketing could very well be your key to a future full of more successful blogging and an improved online marketing strategy.
Learning from an expert in the field of blog commenting, article marketing, social media marketing, press release marketing, and video marketing can bring about a better understanding of the prime demographics that are so important to any marketing efforts. As a successful author of the best selling book entitled “SOLD! A Proven Social Media Strategy for Generating Real Estate Leads”, is an expert in online content marketing strategies. I also produced millions of dollars in closed transactions in the field of real estate using blogging and social media. My marketing media plan is the key to understanding content and getting a handle on your prospective customers' demographics, so that you can deliver to them relevant content that they can grow to count on from your site.
The key to a cutting-edge content marketing strategy is personalization and customization, which means that you have to let your customers know that you have a solid understanding of their lifestyle and view them as individuals. For example:
- The iGeneration represents people born during the Internet era. Their parents are more tech savvy and accepting of Internet technology and social media marketing.
- Gen Y (aka millenials) grew up with early computers and are extremely responsive to Internet campaigns.
- Gen X are sometimes overlooked, all 44 million of them. They were born from 1965 to 1975 and are currently embarking on peak years for earning and buying. They also tend to be tech-savvy with a serious love of shopping.
- Boomers are people over 50. Many online marketers simply forget to target them, but they are currently outspending other generations by $400 billion annually, so be careful not to call them “old”.
- Octogenarians, born between 1909 and 1945, should not be forgotten either, since they have pensions for spending and a tendency toward being particularly loyal customers.
No matter which generation, or combination of generations, you're targeting with your online marketing strategy, you probably know that the usual marketing tactics, such as television, radio, magazines and newspapers, are less relevant these days as Internet marketing all but replaced them. That's why it is so important that you, as a savvy marketer, build up your brand by connecting with your target audience and create a more recognizable brand with a proven online marketing strategy.
“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.