The World Wide Web is an exciting marketplace of ideas, articles and videos. Creating your online brand involves both individual promotion and also community development. A successful online marketing strategy invites outside intel contributions to increase the fountain of wisdom, keep content fresh and generate important links.
Field of Expertise
Many Web surfers have a very short attention span; they want to know your “field of expertise,” “genre” or “niche” on the Internet immediately. Think about your home address. You might live in an apartment or house. You have your street address and neighborhood. You will have a city, region and nation. Finally, you are a member of the world community. Your content marketing strategy is the same.
How Are You Perceived by Google
During a Google search, you will be categorized based on your relevance to a particular keyword or keywords. Besides developing your own brand, you will also be type cast into a community of like-minded individuals. The best podcasts offer the host's perspective, as well as expertise from his community of friends and colleagues.
Who Is Darren Tunstall
My name is Darren Tunstall. I started with real estate blogging and social media and I can help you with your online branding. I am the bestselling author of “SOLD! A proven Social Media Strategy for Generating Real Estate Leads” I also own, “The Marketing Media Planner.” And, I am working on a brand new podcast show where I will share my insights on social media marketing and other topics. I'm also one of the original founders of KioMedia, an interactive content scheduling system designed for online businesses and individuals looking for an automated content marketing strategy (http://www.kiomedia.com/)
Just as the Internet requires many hands to make it function properly, your online brand presence also requires cooperation. Your content marketing strategy can stay fresh when you have assistance from true professionals, such as a Marketing Media Planner, like me. We can develop online media plans to schedule content, ensuring that your audience is well-served.
Content Marketing From Different Angles
Just as your wardrobe includes many colors and styles of clothing, you will also want your online brand to include different perspectives. Schedule intel from experts who can discuss current events or industry developments. You can create a better understanding of a topic by viewing it from different angles.
You could invite a guest back every three months or so. This gives your audience something to look forward to. Visitors begin to associate your brand with something consistent, solid and valuable.
Coordinating outside intel contributions will also create valuable links. Develop your customer base by tapping into experts who share your views and can add their own valuable perspective. The best online marketing strategy positions you as a subject matter expert (SME).
Marketing Media Planners have the expertise to help you get started and keep your content fresh. As social media norms change, media planners can keep you apprised of the latest developments. Develop a successful content marketing strategy to create your online brand.
“Let's Plan Your Content Marketing.” Contact Darren Tunstall, Marketing Media Planner, to create your content marketing plan, write your content, and schedule it to post to your WordPress site.
